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career, you're in the talent management business, not the creative communications industry. This may ... in the business where you both work. First, figure out exactly what your boss needs to do to be seen as a ... the 'trusted adviser'; an indomitable rock and source of sage advice about your company and industry. Maurice ...
its links with businesses, to build on the work it has already done to attract new investment to the city region and to cement the city's growing reputation as a leisure and business destination. "I ...
industry leading campaigns for our existing and prospective clients." Thorne joined Rapp in 2007 ...
the business of the importance of maintaining our reputation,' he says. 'It is far more ingrained than in FMCG, in my experience. The whole business understands how vital it is that the brand stays strong . I don't have to convince people about the importance of brand, whereas in other businesses, you still need ...
for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ...
and publishing division, with a global remit that reflects the strength of the business. Net ... at such an exciting time for the business and look forward to expanding our multi-platform brand offering ...
comes after Google agreed to buy mobile phone business Mobile Mobility in August for $12.5bn ( 7.7bn ...
The company was said to have been particularly impressed with AdConnection's ability to turn campaigns around quickly and deliver value and standout from their senior team. Maplin Electronics pitched out the media business in November and AdConnection picked up the account following a pitch ...
licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh....Digital characters and games are transforming the brand-licensing industry as they take ... is creating challenges for the brand-licensing industry, as such properties exploit their new-found success ... this year. Ciaran Coyle, managing director at licensing agency Beanstalk, outlines how the industry ...
of discovery,' he adds. No quick fix 'Our model is doable by anybody, although it requires a business ... aspirations from day one and don't have the philosophy of nurturing the business over time.' Another ...
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