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with an increase in new business, but confidence in the industry remains fragile, according to new research from...The latest Industry Trends Survey, conducted in the second quarter of 2003, found that the number of companies reporting an increase in new business had risen to 26% from 23% in the first quarter of the year. However, despite this growth in new business, only 42% of companies who took part said they saw ...
LONDON - The DMA is spearheading industry opposition to EU legislation that would force companies...Forthcoming legislation could see companies able to opt out of telemarketing through a business ... for marketing purposes. The direct marketing industry, led by the DMA, believes that the EU Privacy and Electronic Communications Directive would be damaging to business. It would mean that companies wishing ...
LONDON - The UK's business media industry increased its revenues by 47% from 2004 to £23bn in 2006...The industry generated 15.6bn in 2004 and is now almost triple its 1998 size of 8.1bn. The sector was hailed by Tim Weller, the PPA business media council chairman and chief executive of Incisive ... and edited by Peter Dear, and endorsed by the Department for Business, Enterprise and Regulatory Reform. ...
The new-business consultant Camilla Honey is launching a new-business training course, targeting ad...Called JFDI, the course will offer training on several aspects of new business including finding ... to conduct a new-business audit and how to create agency-specific marketing strategies. There is also advice ... -day workshops, where she will work with an agency's new-business department. She will also offer coaching ...
LONDON - The DMA has finally launched its long-awaited certification process for the business data...The Business List Audit scheme has been a year in the making and comes in response to calls from the data industry -- including clients, brokers and list owners -- for a standard to ensure quality in business lists, and give accredited companies a competitive advantage over rivals. The scheme allows ...
New business: The new business route has become an attractive option for agency up...want to do business with). That’s the public image. But as we know, the public image rarely represents ... with them in the first instance. The key player initially is usually the new business director. New business personnel in agencies are hired primarily to rope in new business prospects – hauling in account ...
saving and other plc and operational savings to be had on top from combining the business. But Fru can ... group. One hopes that radio is not a broken model and this is a business that should be growing. Emap ...
At the Media Week Awards, the OMD Group made the most trips to the stage, collecting awards for best use of a creative idea, brave client of the year, best use of media, business idea of the year, research project of the year and collaboration of the year. Mediaedge:cia impressed the judges, taking ...
to boost its profile among the business community and candidates....managers and directors through the trade press, is to also to improve the image of the industry as a whole ... recruitment industry has a fairly bad reputation, and there is a stigma attached to recruitment companies. We ... market Adecco is working on with the London Business School. Bloxham said: ‘There’s a lack of academic ...
Will Hutton on the threat of the web, the economy and monopolies to the UK's creative businesses...hanker for a return to business as usual - the decade up to the 2008 financial crash. Sorry. That was a ... intensified by the speed and severity of the Government's deficit-reduction programme. Creative industries ... newspapers, advertisers serving clients in domestically focused, low knowledge-intensity industries, trade ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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