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Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a ... , if not all, modern industries grew without any systematic enquiry into latent human needs. The applications ...
a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...
, business development director, ITV said: "Having brought on bet365bingo as the sponsor of 'Emmerdale ...
with artists and their fans. Coca-Cola, which has a relationship with the music industry that dates back ... that, with the music industry changing 'dramatically', artists need support to develop. 'Big brands can ...
Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...
the relaunch. Olins said: "Vanessa brings with her a passion for the industry and its changing role ...
restructure that led to a marketing shake-up and some high-profile departures from the UK business ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... down the effect of the changes on the business. 'Microsoft reorganises all the time. It's just part ...
The advertising industry should come together to hammer out a better deal for working mums, Gail..., according to many studies, as a positive benefit to both their businesses and as role models ... this to ask whether we as an industry can do something together to make the issue of children a bit less ... industry - the City, law, journalism, medicine are all professions that are just as antisocial, just ...
"The media agency is the USB stick of an advertiser's business"; media agencies "help share...backwaters of a client's business. This does not mean that all media agencies will be exempt from client ... data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ... 's business isn't transferable. The more a media agency does this, the more respect it will get from clients ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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