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, PRWeek is asking the whole industry to take two minutes to fill in the questionnaire online. Both ...
in case pure intentions were tainted by spin. And the CR industry has enthusiastically embraced the idea ... that, if good deeds go unsung, they may cease and the whole movement towards ethical business practice ...
Generally, the more familiar people are with a business the better they like it. Now MORI has come up with a new twist. Some of the City's bright new hedge fund investors have decided there is a ... . In the short term, companies can get away with it because established businesses have considerable momentum ...
published by Interbrand/Business Week..... McDonald's has reversed its fortunes not only by introducing new menus, but by cementing - in Business Week ...
The guide, Evaluation, has been put together using research from the PRCA, IPA, ISBA and MCCA. It has been compiled from the first-ever cross-industry research into how clients and agencies evaluate marcoms. PRCA comms director Martin Cairns said the traditional use of sales effectiveness as the main ...
estimates that last year Washington lobbyists billed more than £1.7bn, while the value of Europe's industry could be as much as £62m. But the WWF found UK businesses the most open about their lobbying ...
Automobile Industry Corporation said it was 'highly unlikely' that it would enter joint venture talks
Confidence is returning to the PR business and salaries and recruitment are heading upwards, writes.... Industry focus, too, remains almost static. The main business area for consultancies continues to be industrial products and services, although increased business from the leisure and travel sector means ... confidence in business means rewards are gradually creeping back in for certain positions in the PR industry ...
From lists of favourite comedians, films and footballers to surveys on health, finances, education and politics, hardly a day passes without the media highlighting some sort of poll reflecting attitudes to daily life. As a device for generating coverage, the PR industry's love affair with research continues ...
where business tends to pass through the watchful eye of introduction specialists. 'I don't believe the PR side is as healthy as the rest of the (intermediary) business,' says Agency Assessments partner ... in comparison. However, PR accounts for only ten per cent of the agency's business, which Pocock attributes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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