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Everything Everywhere and Stagecoach trial mobile contactless fares

." Many industry experts have named 2012 the year of NFC contactless payments in the UK, while others ...

Think BR: What brands can learn from start-ups

their sensibilities moulded by the working practices of established business. There s an excitability that goes ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

restructure that led to a marketing shake-up and some high-profile departures from the UK business ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... down the effect of the changes on the business. 'Microsoft reorganises all the time. It's just part ...

Government focuses on growth in new cross-Whitehall marketing strategy

drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... , said: 'It's by no means business as usual, but it's not a complete break from the past.' Grey added ...

Yahoo appoints internal candidate Spilman as chief marketing officer

for business-to-business marketing at the company. Prior to Yahoo, Spilman worked as chief sales ...

The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... on stimulating debate and conversation about business, innovation and culture, you attract a very specific kind ...

One customer's journey

Clients are missing out on valuable business if they do not yet have a mobile-optimised website...of consumers would go to a competitor's site. Companies are missing out on business - and, more importantly ... . By not having a mobile site, companies are missing the opportunity to further drive their business. Mary Meeker ...

A beautiful collision

the (rapidly increasing) amount of business that is coming via mobile platforms for the likes of LoveFilm ... to drive business value, we need to make sure that there is a bridge between the technology itself ... ideal-driven as a business. PepsiCo has embraced this idea, issuing a statement describing how the brand ...

Shopping for brands

love games and it has now become the UK's largest-grossing entertainment industry, ahead of film ...

A Continuous Conversation

business. When consumers are integrating every aspect of their own digital lives, it is only good sense ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.