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Large-scale NFC ads trial gets 3,000 people to interact

the industry s future." Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Think BR: The search for white space

White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a ... , if not all, modern industries grew without any systematic enquiry into latent human needs. The applications ...

New business leagues (25 May 2012)

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

DMGT'S national and regional titles axe nearly 600 jobs

print advertising revenues and the cost of promotional activity across its digital business ... newspaper website. Underlying revenues at Associated's digital-only business grew by 15% to 41m ...

Future plans new launch as iPad sales hit £3m

and grow a global digital business. On Apple's iPad, Future is one of the world's leading digital ...

HP prepares to cut up to 30,000 jobs

workforce, in order to turn around its ailing business, according to reports.

RAJAR Q1 2012: Views from the radio advertising buyers

: Tom Balaam, business director, radio, Mindshare "The first quarter of 2012 has once again seen ... and demonstrate the impact the medium is having on an advertiser s business." Thomas Thacker, broadcast ... an industry perspective are the relatively small gains in digital quarterly uptake. DAB share remains under 20 ...

RAJAR Q1 2012: Reactions from the station owners

news for many commercial stations despite the industry's share against the BBC dropping slightly ... performance. Here are what five senior industry executives think of their (and their competitors) results ... , but the growth for the industry in digital this quarter is particularly noteworthy. "Radio has reported double ...

New business leagues (18 May 2012)

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

RAJAR Q1 2012: DAB and internet at listening-hours high

.1%) and share of listening (29.2%). Digital Radio UK, the cross-industry body tasked with promoting digital radio listening and ensuring the industry meets the criteria for digital switchover, predicted further ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.