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for taking soundings - finding out what the wider world thinks of your company, your brand and your industry. There were some interesting comments about the challenges facing Newsworks: that it s promoting an industry ... . Leveson has cast a long shadow over the industry and will continue to over the next few months ...
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a ... , if not all, modern industries grew without any systematic enquiry into latent human needs. The applications ...
their sensibilities moulded by the working practices of established business. There s an excitability that goes ...
to spread information and rally people outside the heritage industry to the cause. All well and good ...
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology...or business. The ability to harness technology to drive consumer preference and/or sales has become vital ... to previously passive items, every sector is having to adjust its products and business model. The brands ...
common belief in the technology industry was that if you keep more and more features and functions ...
, is putting both business models and marketing strategies under new strain. If agencies spend all ... brands tomorrow will be a new era. O2, for example, acknowledges that its business is going through ... these new challenges 70/20/10. This model is based on an idea from US business guru Vijay ...
assets. We were met with a warm response from some of the most successful Chinese businesses ... my visit was the sheer sense of adventure and entrepreneurship of these businesses as China ... in branding yields significant financial returns at the Global Business Summit run by the UK Trade ...
, and homophobia. Another common theme was the business of memes. These discussions ranged from the difficulty ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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