From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...
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Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
." Many industry experts have named 2012 the year of NFC contactless payments in the UK, while others ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
-competitive business practices....of concern relating to its search business. Almunia said "for the benefit of competition and innovation ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
with artists and their fans. Coca-Cola, which has a relationship with the music industry that dates back ... that, with the music industry changing 'dramatically', artists need support to develop. 'Big brands can ...
Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
SCV are indisputable, both in terms of costs savings for the business and customer satisfaction ... that their business holds across multiple channels." The research showed that even the group that had an effective ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
restructure that led to a marketing shake-up and some high-profile departures from the UK business ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... down the effect of the changes on the business. 'Microsoft reorganises all the time. It's just part ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
not agree, but British brands put digital to work where it counts - growing profitable businesses ...
We'll Call You - E.ON
23 May 2012
bodies of the industry. It will give you a full list in cost order of tariffs. Moneysupermarket.com is also quite reputable for this industry. Mktg: The reason I phoned E.ON first was because I heard ... not made a profit for the past two years. All the profit in the industry is made in the wholesale market ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
