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Tesco readies Clubcard scheme for web revamp

their Clubcard account. 'We realise that customers lead busy lives. They are online more often and are looking ...

Editor's comment: Google's evolution is key

to say, the announcement marked a significant departure from Google's core search advertising business ... search business happens to be the best in the world so there's no need for Larry and Sergey to panic just ... YouTube's commercial offering, while its mobile ad business may well hold the key to its long ...

Kantar releases grocery data app

excited to launch our app, as it will enable businesses and media to access the latest intelligence ...

Tune Group to sponsor Premier League refs

and Continental Europe. The Malaysian-based business is also responsible for a number of other major brands ...

iCrossing founder integrates SEO and social media for PR platform

can define the success of any business. "With this new integration technology, users will be able ...

Peter Russell joins TBCH as head of data

stage as we build our business on delivering smarter creative solutions based on customer insight ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

as impact both businesses. "As a result, they are seeking clarity from the Court before they and others ... as possible before lots of money is spent on implementation." A spokeswoman for the Department of Business ... industry estimates costs the creative industries, including creators, 400m per year. We believe measures ...

The iPad bandwagon rolls into town

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes of the media industry, many of the apps entering the market are from publishers. Marvel Comics has tapped ...

Special Report: Affiliate Marketing - Battle of the brands

as the codes. 4/10 BALANCE OF BUSINESS MODELS: Orange's model is also fine for the voucher industry. 6 ... . It also scored highly when it came to innovation and interaction with the industry. Gary Evans, online ... . The provision of voucher codes is very useful. 7/10 INTERACTION WITH THE INDUSTRY: It's great to be able ...

Masterclass: Personalised ads

behavioural targeting back into the spotlight. The search giant, keen to build its display business, has ... are for targeting based on age, gender or location. Gierlinska believes that the behavioural targeting industry ... . However, eBay Advertising's head of international business marketing, Alex Marks, also warns against ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.