24 May 2012
| by John Owens
audience as young professionals working in creative industries such as advertising, PR, marketing and media ...
24 May 2012
| by Sara Luker
The CIPR has called on the PR industry to help in its fight to improve the ethical use of Wikipedia...industry, while PROs have avoided it.
Wikipedia administrator 'WereSpielChequers' posted that 'Wikipedia will not accept the PR industry as a source of accurate information'.
Another administrator, John Vandenberg ...
on the industry to get more involved in the debate: 'For the guidance to be the best it can be, we need to hear ...
24 May 2012
The advertising industry should come together to hammer out a better deal for working mums, Gail..., according to many studies, as a positive benefit to both their businesses and as role models ...
this to ask whether we as an industry can do something together to make the issue of children a bit less ...
industry - the City, law, journalism, medicine are all professions that are just as antisocial, just ...
24 May 2012
| by John Owens
The Government's top communicators have called on the PR industry to diversify its services...be largely centred on promoting economic growth by 'encouraging business to grow and promoting start ...
24 May 2012
| by Sara Luker
industry is missing out on the digital boom....of PRWeek's interview starting, Grant is lambasting the PR industry for 'missing the boat' on digital, allowing advertising and media agencies to steal a march.
What is bad news for the PR industry is good ...
by the digital bug. After teaching himself HTML, Grant started helping small businesses set up websites.
His ...
24 May 2012
| by Katherine Levy
"The media agency is the USB stick of an advertiser's business"; media agencies "help share...backwaters of a client's business.
This does not mean that all media agencies will be exempt from client ...
data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...
's business isn't transferable. The more a media agency does this, the more respect it will get from clients ...
24 May 2012
Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks....'s going to be a very busy summer. There's not just the Jubilee celebrations and the Olympics ...
24 May 2012
| by Russell Davies
I remain convinced that the most important thing for marketing, and business in general, to get
24 May 2012
| by Alec Mattinson
).
The agency has launched TLGLab, a business think-tank to influence political thinking and policies on key ...
, Ernst Young and Airbus.
The report calls for a rebalancing of the economy with a 'modern industrial ...
and digital industries. ...
24 May 2012
| by Jeremy Lee
years, the Four Seasons win, coming just a week after it also surprised the industry by picking up ...
the best of it to be drafted on to his business, it was easy to think that this can't be one of the most ...
-handling skills in engendering such loyalty from its key client that makes up such a crucial part of its business ...
