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From 1930s 'Brand Man' to today: the evolution of the brand manager

a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...

New look for Marketing Design Awards

introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature ... in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...

Manchester City in agency hunt to promote Etihad Stadium

The club is looking to promote the ground and its facilities, which hosted the Commonwealth Games in 2002. Marketing manager Justice Ellis said: What we re doing as a business is to make everything we have here as world class and appealing as possible.' The club is believed to have contacted a number ...

Camargue founder Andrew Litchfield steps back from day-to-day role

, formerly director of the corporate and business-to-business team. The move also follows on from ... worked as an account director at Weber Shandwick, said: The business has been going for about 25 years ... for him to hand the mantle over.' She added: 'He will still be very active in the role of the business ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

that have made the acquired business successful are unlikely to be fiddled with. Weetabix's 'Fuel for big ... established there. The tens of thousands of bright young Chinese students doing business Masters degrees at top Western Business Schools will help make China one of the world's mega markets, both ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

in the quest for return on investment? Such is the wave of insanity breaking over our industry, often all we ...

Power 100: The UK's top marketers

, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...

Nike marketing boss attacks 'institutionally analogue' businesses

for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ... here? You write that some businesses claim they are not technology companies and use ...

Unilever tops 2012 Marketing Society Awards nominations

BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.