25 May 2012
| by Alan Mitchell
a brand's mini-chief executive - a lynchpin at the heart of the business.
How things change ...
23 May 2012
| by Kim Benjamin
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice.
The judging panel will feature ...
in the industry.
The Awards will celebrate work that that has placed design at the heart of great marketing ...
22 May 2012
| by John Owens
The club is looking to promote the ground and its facilities, which hosted the Commonwealth Games in 2002.
Marketing manager Justice Ellis said: What we re doing as a business is to make everything we have here as world class and appealing as possible.'
The club is believed to have contacted a number ...
21 May 2012
| by John Owens
, formerly director of the corporate and business-to-business team. The move also follows on from ...
worked as an account director at Weber Shandwick, said: The business has been going for about 25 years ...
for him to hand the mantle over.'
She added: 'He will still be very active in the role of the business ...
17 May 2012
that have made the acquired business successful are unlikely to be fiddled with.
Weetabix's 'Fuel for big ...
established there. The tens of thousands of bright young Chinese students doing business Masters degrees at top Western Business Schools will help make China one of the world's mega markets, both ...
16 May 2012
| by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands.
Noelle ...
16 May 2012
| by Will Harris
in the quest for return on investment?
Such is the wave of insanity breaking over our industry, often all we ...
15 May 2012
| by Nicola Clark
, Mackenzie has continued to show her commitment to the broader marketing industry.
Marketing 's annual ...
14 May 2012
| by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ...
years of working together into 248 pages.
It doesn't hold back. 'Many businesses are 'institutionally ...
here?
You write that some businesses claim they are not technology companies and use ...
01 May 2012
| by Kim Benjamin
BBDO
WKD Big Communications
Business to business marketing
HSBC Commercial Banking ...
Business) IAS b2b Marketing
SME marketing
Burness The Leith Agency
FreestyleXtreme ...