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Mindshare retains Unilever media buying in the US

-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Power 100: The UK's top marketers

, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...

Troubled drugs giant AstraZeneca calls in dual agency support

The UK s second largest drug manufacturer is understood to have called in Tonic Life and Red Door Communications for its first UK list, following a seven-month procurement process. However, industry insiders have questioned whether the contracts will last, given the news regarding job cuts and the chief ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

. This is indicative of the style of leadership and culture that Polman has brought to the 37.7bn global business ... : 'I was only there for a few hours.' As a business leader, working in 190 markets across the world ... -speech dinner. While sustainability is just another buzzword for many businesses, Polman speaks ...

Boots revamps pharmacies to reflect specialities

of the business following changes to NHS service provision in the UK.

Glue Isobar wins AkzoNobel DIY digital creative account

Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent on the consolidated business as the client previously worked with agencies on a project basis. The agency's first ...

Save the planet marketing 'won't change consumer behaviour'

in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ... in this direction still face such negativity, at a time when our whole industry is doing more than ever towards our ...

Helen Edwards: Grand incentive to alter pack mentality

industry is used to finding itself under attack for its contribution to unhealthy lifestyles. In return ... . Too much of anything is still too much. Nor can the industry hide behind the claim that bigger ... to the food and drink industry what slim devices are to technology. Supersizing could come to feel as low ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.