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Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Maxus is the incumbent on the offline media planning and buying business, while a roster ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ... . The creative business is not under review. ...
the business after pitching against Ogilvy Mather. However, another WPP agency, Mindshare, has since captured the global media account after a 2009 pitch for the business against the Publicis-owned Zed Media ...
The reported impact of Heathrow's passport control queues on businesses in London holds lessons...business partner based on phones and loos? No one does at least, not as first-order criteria. It is an example of a tie-breaker, the business equivalent of the penalty shoot-out. When all is level and only one ... . They are often pivotal in business-to-business purchasing, exacerbated by group decision-making. A deadlocked ...
on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
, formerly director of the corporate and business-to-business team. The move also follows on from ... worked as an account director at Weber Shandwick, said: The business has been going for about 25 years ... for him to hand the mantle over.' She added: 'He will still be very active in the role of the business ...
of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment
Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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