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The changing face of music tie-ups

with artists and their fans. Coca-Cola, which has a relationship with the music industry that dates back ... that, with the music industry changing 'dramatically', artists need support to develop. 'Big brands can ...

Beiersdorf kicks off £110m pan-Euro media review

is the long-standing incumbent on the business, having won the consolidated pan-European account after a ... creative business in 2010. Recent activity includes a 1m campaign to support the Nivea For Men ...

Brand Manager of the Week: Malcolm Parkinson

? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

that have made the acquired business successful are unlikely to be fiddled with. Weetabix's 'Fuel for big ... established there. The tens of thousands of bright young Chinese students doing business Masters degrees at top Western Business Schools will help make China one of the world's mega markets, both ...

The truth about lying on your CV

networks to assess applicants' personalities. However, Peter Mooney, head of employment law at business ... culture and who will thrive and grow in our business. Someone who had not been completely truthful ...

18 Feet & Rising lands £3m Cuprinol business

The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting. 18 Feet Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take ...

Helen Edwards: Get personal with your brand

PhD in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her ... they should give up their careers and go into the smoothie business. Thirteen years and 200m later, Richard ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Power 100: The UK's top marketers

, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.