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RAC hires John Orriss to head marketing

by the RAC's owner, The Carlyle Group, of all its business suppliers. RAC is currently holding an ad ... to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Power 100: The UK's top marketers

, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...

Autoglass appoints new marketing director

of marketing. May said the additional responsibilities would enable him to further develop the business ... of the Saga Healthcare business on 21 May. News of the shake-up comes as the brand places greater focus ...

Lexus to sponsor City AM awards

category for Business Innovation. In addition, investment managers Brewin Dolphin, which is celebrating ... business. "Previous winners illustrate the calibre of the awards and Lexus is a very strong brand ...

Jaguar to air Homeland-themed ad

will air the special 'Homeland'-themed ad, made by Spark 44. Chris Cardew, strategy director, business ...

The AA calls £7 million advertising review

for the roadside emergency part of the business that launched in 2005. One 2009 spot, directed by Tony Kaye ...

Adwatch (May 2) Top 20 recall: Audi

through town. Unfortunately the car isn't allowed to mind its own business. It's laughed at, heckled ...

Unilever tops 2012 Marketing Society Awards nominations

BBDO WKD Big Communications Business to business marketing HSBC Commercial Banking ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.