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is the long-standing incumbent on the business, having won the consolidated pan-European account after a ... creative business in 2010. Recent activity includes a 1m campaign to support the Nivea For Men ...
Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.
The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across fashion, accessories, fragrances and watches. These include Emporio Armani, Giorgio Armani, Armani Jeans ...
It is understood that Luxottica would like to hire a single global agency but could appoint a roster of agencies if one shop is not able to meet all its business requirements. Luxottica currently works with Aegis Media s Carat in the UK, as well as other markets in Europe and North America ...
Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ... here? You write that some businesses claim they are not technology companies and use ...
media channels", claiming too many businesses are failing to add value through digital platforms....stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old metrics on to new channels. "Too many businesses are thinking 'I need to sell inventory', rather than ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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