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Mindshare retains Unilever media buying in the US

-buying business as part of an ongoing market-by-market review....for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...

Splendid retains £1m Smirnoff account

business. An Australian review for all Diageo white and dark spirits was also held and is expected ... PR plans, not to mention a huge passion for our business.' Splendid Communications CEO Alec ...

AA argues against alcohol ad ban

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a...The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Guinness seeks agency for direct and digital business

The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Jordans & Ryvita calls £6m advertising pitch

The Jordans & Ryvita Company has called a review of its £6 million ad business....Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Brand Manager of the Week: Malcolm Parkinson

? It is like running your own business; making all the business decisions for the UK. The Welch's brand has ...

Britvic repositions J2O in brand overhaul

in the spring of 2009 as it sought to capitalise on the shift in the drinks industry from on to off ...

Old El Paso readies Jubilee-themed campaign

's Transvision screens in rail stations, from next Monday (28 May). Laura Sweeney, business director at UM ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Subway out-muscles McDonald's on Facebook

with the Facebook Page in some way, placing the sandwich chain among the leaders in the industry. Subway s social ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.