Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
years? "We just haven t got to it," Inglis said. "We've had a pretty busy few years and as I said ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
Kevin Plank, the business was founded in 1996 and is known for its innovative products, including its ... on developing its business outside North America. Its recent paid media effort has signalled Under Armour ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets
VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been ... launched the business while studying in France. The media account, handled by Carat Manchester ...
Clinton-owned Birthdays brand to disappear from high street
17 May 2012 | by Matthew Chapman
on the business by an "untenable retail estate". Clinton Cards and Birthdays currently operate 784 stores ... in the core underlying business, thereby allowing us and potential buyers to focus on a profitable and viable ... with carrying out a review of the business. Clinton Cards attempted to modernise its business through digital ...
Anthony Hilton: Tesco loses out in likeability stakes
17 May 2012 | by Anthony Hilton
business in the US and the slow progress of its financial services business in this country. But all ... Leahy, do not explain the severity of the loss of confidence in the business. Given its decades ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
