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Large-scale NFC ads trial gets 3,000 people to interact

the industry s future." Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

restructure that led to a marketing shake-up and some high-profile departures from the UK business ... . The first to go was Ashley Highfield, the digital industry figure known for launching the BBC iPlayer, who ... down the effect of the changes on the business. 'Microsoft reorganises all the time. It's just part ...

McLaren Automotive brings in Nissan's Wayne Bruce

products and new markets. 'He brings with him not just the respect of the industry but also a wealth ...

Think BR: BrandZ shows why technology matters

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology...or business. The ability to harness technology to drive consumer preference and/or sales has become vital ... to previously passive items, every sector is having to adjust its products and business model. The brands ...

Citigate wins data recovery firm Kroll Ontrack account

technologies and data recovery businesses in the UK. The firm specialises in the recovery of deleted, corrupt ... in the legal, business and technology press. Judith Massey, head of Citigate s corporate technology practice ... business, before its UK account was absorbed into a global brief. The firm most recently used tech ...

Peter Ross made head of Weber Shandwick's tech team

in quite the way it s doing now. The impact of all this innovation across so many industries in such a ... and entertainment, and industrial technology were highlighted by Ross as areas of focus. He also pointed to clients ...

Orange invests in film ties after sponsorship review

for Fiction, RockCorps and National Business Awards....for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ... , RockCorps and the National Business Awards] and I m really glad Orange has had a relatively large part ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...

Chinese telecoms giant Huawei in comms review

. Our business is expanding rapidly and we need an agency that can help increase our company awareness ...

HP prepares to cut up to 30,000 jobs

workforce, in order to turn around its ailing business, according to reports.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.