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Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

The reported impact of Heathrow's passport control queues on businesses in London holds lessons...business partner based on phones and loos? No one does at least, not as first-order criteria. It is an example of a tie-breaker, the business equivalent of the penalty shoot-out. When all is level and only one ... . They are often pivotal in business-to-business purchasing, exacerbated by group decision-making. A deadlocked ...

Visit Florida in pan-European search for PR support

23 May 2012 | by Hannah Crown

. Tourism is Florida s leading industry, generating $60bn ( 38bn) annually and employing more than a million ... for an agency with experience of the state s tourism industry. Fees are understood to be $100,000 ( 63 ... , as well as product development and tourism industry education. A decision is expected to be made by 19 ...

BA names Hamish McVey as head of brands

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

, responsible for developing the airline's long-haul business. Abigail Comber, head of brands and marketing ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

Cox Kings has ended. Rob Martin, new-business manager at John Lewis, said: "We already have a ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

traveller affluent guests that are optimistic and who comfortably mix business and leisure; they like ... are actively promoting Sheraton Club. It has strong appeal to the high-end business traveller who wants ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

17 May 2012 | by Maisie McCabe

industry, according to Frank van der Post, managing director of brand and customer experience at BA....industry, Van der Post was able to use his customer service experience to help BA transform from a company ...

Premier Inn picks MG OMD for media

17 May 2012 | by Maisie McCabe

Inn, said: "We need a partner who can buy very effectively, respond to the fast pace of our business ...

Canada Tourism launches global ad review

17 May 2012 | by Anne Cassidy

The board is currently drawing up a shortlist of agencies and networks to contest the account, which will span various markets including the UK. DDB Canada is the incumbent on the business. The agency s most recent campaign for the board used the line "Canada is" and focused on exploring ...

Travel agency The Saltmarsh Partnership in liquidation

16 May 2012 | by John Owens

of winning a major piece of business from Air France.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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