Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
not agree, but British brands put digital to work where it counts - growing profitable businesses ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
a brand's mini-chief executive - a lynchpin at the heart of the business. How things change ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature ... in the industry. The Awards will celebrate work that that has placed design at the heart of great marketing ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... economy and the European economy being difficult. "Vodafone is very much a global business, they ve ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
that have made the acquired business successful are unlikely to be fiddled with. Weetabix's 'Fuel for big ... established there. The tens of thousands of bright young Chinese students doing business Masters degrees at top Western Business Schools will help make China one of the world's mega markets, both ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
, Mackenzie has continued to show her commitment to the broader marketing industry. Marketing 's annual ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
for a World Gone Digital. Less a jargon-filled business tome and more a 'passion project' designed ... years of working together into 248 pages. It doesn't hold back. 'Many businesses are 'institutionally ... here? You write that some businesses claim they are not technology companies and use ...
Lord Mandelson to advise APP after accusations of illegal logging
11 May 2012 | by Sara Luker
with financial backing from WPP after losing his position as business secretary following the 2010 general ...
Oil & Gas UK calls in MHP
10 May 2012 | by John Owens
and demonstrate the industry's value to the economy....added: 'What we are trying to do is increase understanding of our industry, and as a trade association ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
