News analysis: Will the UK and Ireland warm to Netflix?
11 Jan 2012 | by Mark Banham
the BBC, CBS, 4oD and ITV. The burgeoning UK offering will be backed by a high profile advertising ...
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Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles
13 Feb 2012
on CBS on Sunday), created by TBWA\Chiat\Day Los Angeles.
Think BR: Luxury brands and the social media dilemma
20 Dec 2011 | by Jane Simmonds
will be on Twitter before the runway. Follow @ Burberry today at 4pm #LFW - CB Burberry (@Burberry) September ...
Media Bitch's Diary 2 December
02 Dec 2011 | by Media Bitch
Jason Cotterrell , chief executive of CBS Outdoor, Mark Creighton , chief operating officer ...
Lynx ads banned for degrading women and reaching kids
23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones
by their young children who asked their parents to explain the meaning of the text. Outdoor media owner CBS ...
Lingerie brand bids to link Tube ads with mobile
16 Nov 2011 | by Maisie McCabe
The two-week outdoor campaign, which was planned and bought in-house, starts on 28 November on CBS Outdoor's London Underground network, appearing on more than 450 sites across more than 60 stations. The SaveMe4Later smartphone app allows users to save the brand name and location of ads ...
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
is taking off after a slow start. Following CBS Outdoor's installation of the first digital escalator panels ... of digital screens is on the London Underground, where CBS Outdoor operates panels in 28 central Tube ...
Brands trial Google Goggles outdoor ads
19 Sep 2011 | by Sarah Shearman
to trial "Goggle" technology for outdoor campaigns, in a partnership with CBS Outdoor....by brands to deliver exclusive content from outdoor sites. Mike Hemmings, head of marketing at CBS ...
Westfield launches Facebook campaign to explore history of Stratford
24 Aug 2011 | by Sarah Shearman
into the Stratford base of the London 2012 Olympic Games. In June, CBS Outdoor was awarded the 100m outdoor ad ...
Colgate uses Facebook followers in digital outdoor campaign
28 Jun 2011 | by Sara Kimberley
, and on CBS Outdoor s XTP screens on the London Underground. The campaign is managed through Grand Visual ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
