Direct Marketing Agency of the Year: LIDA
13 Dec 2011 | by Sara Kimberley
the CBS Big Bus Challenge 2011 for charity Compassion in World Farming. Its design contrasted the cramped ...
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Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
unexpected medium for brands to use. The firm's first client, CBS , promoted its various TV shows on 35m ...
Amazon net sales soar but marketing and Kindle spend eat into profits
26 Oct 2011 | by Sarah Shearman
Century Fox, Sony and CBS, to provide its Amazon Prime customers with 12,000 movies and TV shows to stream ...
Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
is taking off after a slow start. Following CBS Outdoor's installation of the first digital escalator panels ... of digital screens is on the London Underground, where CBS Outdoor operates panels in 28 central Tube ...
Amazon squares up to Apple with launch of cut-price tablet
28 Sep 2011 | by Matthew Chapman
100,000 movies and TV shows and 17 million songs, with content partners for video including CBS, NBC ...
Tesco mixes augmented reality into Price Drop push
27 Sep 2011 | by Matthew Chapman
for outdoor campaigns, in a partnership with CBS Outdoor. Aurasma has been used by a range of brands including ...
Brands trial Google Goggles outdoor ads
19 Sep 2011 | by Sarah Shearman
to trial "Goggle" technology for outdoor campaigns, in a partnership with CBS Outdoor....by brands to deliver exclusive content from outdoor sites. Mike Hemmings, head of marketing at CBS ...
Locog boosts marketing spend to £8m
13 Sep 2011 | by John Reynolds
. These include CBS Outdoor, which is handling the traditional and digital outdoor media activity; McCann ...
Westfield launches Facebook campaign to explore history of Stratford
24 Aug 2011 | by Sarah Shearman
into the Stratford base of the London 2012 Olympic Games. In June, CBS Outdoor was awarded the 100m outdoor ad ...
CBS Action boldly runs Star Trek activity
07 Jul 2011 | by John Reynolds
CBS Action, the UK TV channel, is running an outdoor and online marketing campaign to mark...campaign will also roll out with display advertising and Facebook activity. CBS Action worked with brand ... to introduce every episode on-air when the series begins on 20 July. Davis will also host CBS Action's Twitter page over the duration of the first three episodes. Danielle Tomkins, marketing manager for CBS ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
