CBS Outdoor revenues fall
10 Nov 2009
CBS Outdoor's European and Asian revenues fell by more than a quarter in Q3 to $144.6m (£86m
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Future TV: Telly's vision
13 May 2010 | by Adam Woods
the opportunity to produce visually arresting, creatively eye-popping ads. Visa and CBS Outdoor have already ...
Media Road Test - Coca-Cola
11 Aug 2009
Coca-Cola has taken over Clapham Common Tube station. The high-impact campaign, created by Vizeum, Posterscope, Mother and CBS Outdoor, involves the creative running across all the station's escalator panels and the wall of the building. - What's in it for commuters? Travelling on the Tube, and the Northern Line ...
The week in marketing
17 Feb 2009
-themed digital channel, Five USA. The footage for the week-long push, a media first, will be streamed onto CBS ...
Media brief: Top Up TV signs content deal
04 Feb 2009
Top Up TV has signed a content deal with CBS Paramount International Television. Under the deal
Andrew Walmsley on Digital: Kangaroo's global contest
09 Dec 2008 | by Andrew Walmsley
YouTube, which has been striking deals to buy feature-length content from MGM, CBS and Fremantle. Joost ...
What UK marketers learn from the US presidential election
11 Nov 2008 | by Jane Simms
. The anchors of the US' main evening TV news programmes, CNBC, CBS and Fox, along with a group of top reporters ...
Media Road Test: Westfield London ad screens
04 Nov 2008
Westfield London - the capital's £1.6bn 'mega-mall' - has been equipped with almost £60m of digital advertising screens managed by CBS Outdoor. - What's in it for advertisers? The double-sided, pod-style, 57-inch LCD screens, possibly the best-looking to have hit retail to date, are positioned ...
Luxury brands advertise in new Westfield shopping centre
28 Oct 2008 | by Alison Donnelly
LONDON - CBS Outdoor has signed a raft of luxury advertisers to run digital ad campaigns on its LCD.... Nicky Cheshire, director of Alive, CBS Outdoor said: 'We believe that our unique digital proposition ...
Richard Dawkins-backed ad campaign by atheists highlights rise in religious advertising
28 Oct 2008 | by Miranda Fitzgerald
at CBS Outdoor, across whose sites the campaign ran, explains, the decision to run such ads is 'made ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
