Think BR: Luxury brands and the social media dilemma
20 Dec 2011 | by Jane Simmonds
will be on Twitter before the runway. Follow @ Burberry today at 4pm #LFW - CB Burberry (@Burberry) September ...
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CBS Outdoor drops threat to terminate £1bn Tube ad contract
04 Jan 2012 | by Maisie McCabe
Transport for London has announced CBS Outdoor will continue to handle the ad sales for the London...In August CBS Outdoor sensationally announced its intention to cancel the London Underground contract if issues surrounding the late running of upgrade work could not be resolved. Following CBS ... , told Media Week that CBS did not have any grounds to terminate the tube contract . But today the two ...
Primesight retains £8m Glasgow Subway business
16 Dec 2011 | by Maisie McCabe
ticketing". CBS Outdoor, who also pitched for the contract, had not responded to requests for comment ...
Last.fm and Microsoft launch HTML5 music discovery app
14 Dec 2011 | by Sarah Shearman
Last.fm, the CBS-owned digital music service, has teamed up with Microsoft to launch an HTML5 app...music, rather than the browser." Last.fm launched in 2002 and was acquired by CBS Interactive Music ...
My Media Week: Andrew Stephens
13 Dec 2011 | by Hayley Pinkerfield
with Liam Reynolds from CBS (and in true Danny Baker-style I go for "red sauce"). Most of the afternoon ...
Direct Marketing Agency of the Year: LIDA
13 Dec 2011 | by Sara Kimberley
the CBS Big Bus Challenge 2011 for charity Compassion in World Farming. Its design contrasted the cramped ...
CBS Outdoor adds Bluetooth to London bus ad offering
12 Dec 2011 | by Maisie McCabe
CBS Outdoor UK is to offer Bluetooth connectivity to brands advertising on 100 London buses...Through a CBS Outdoor partnership with mobile media owner BlisMobile, advertisers will be able ... content. According to CBS Outdoor, in the trials there were 9,000 downloads during the four ... the four-week Cornetto campaign. Jason Cotterrell, country director at CBS Outdoor UK, said: "Bluetooth ...
Fire brigade campaign tells people to get takeaways
12 Dec 2011 | by Sara Kimberley
been created in-house by Chris Davies who was also behind winning work for the CBS Outdoor Big Bus ...
Things we like
08 Dec 2011 | by Russell Davies
and magazines. Time Out's London Underground deal CBS Outdoor deserves credit for its investment ...
Time Out to broadcast updates on London Underground
05 Dec 2011 | by Maisie McCabe
to broadcast regular recommendations of things to do in the city, through a partnership with CBS Outdoor....infinite. "We're delighted to be working with CBS Outdoor UK to get across our essential guide of what ... was agreed between Time Out and CBS Outdoor directly and no money is believed to have changed hands. Jason Cotterrell, country director at CBS Outdoor UK, said "Our XTP format and network already stands out ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
