Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
Republic ) Media Mark Chippendale , the former commercial director of CBS Outdoor , has been ...
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Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
unexpected medium for brands to use. The firm's first client, CBS , promoted its various TV shows on 35m ...
Trading Places (23 Apr): This week's people moves in advertising, marketing and media
23 Apr 2010 | by Staff
to Lawson. ( Marketing ) Peter Charlton , national sales director at outdoor media owner CBS Outdoor ...
And in the real world... GM, BBC, Google, CBS and Tesco
09 Dec 2009
Today's round-up of the biggest business stories.
We'll Call You - Co-operative Bank
24 Nov 2009
've read an article about customers having problems logging on and getting the services to work. CB I ... online and it's worried me. CB I'm the same, but I've not had any problems. I know we've had problems ... been sorted out. Mktg So you give me a reader that I plug into the computer? CB You put your ...
Brands ask media owners for free ad space
09 Jun 2009 | by Sarah Johnson
,' she said. 'However, it is important to point out how much we saved.' CBS Outdoor, which also carried ...
The Week: City news - CBS reveals slide in profits
27 Feb 2009
CBS Outdoor International's fourth-quarter pre-tax profit in 2008 slumped 93 per cent year on year...CBS said the decrease partly reflected revenue declines and increased transit costs. CBS Outdoor International's pre-tax profit was down 91 per cent year on year to $6.3 million for 2008. ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
RKCR Y R 22 354 31.1 5 Kellogg Leo Burnett/JWT/CB JWT 22 308 63.12 6 Sainsbury's AMV ...
The week in Marketing: 28 October 2008
28 Oct 2008 | by Staff
-Mobile are to feature on the ad spaces offered by CBS Outdoor; these include LCD screens, which can be updated remotely ...
The World: New York - Primetime TV ad price falls by 4.1 per cent
10 Oct 2008
The slump is the second consecutive seasonal fall in pricing, as primetime ratings for the four major broadcast networks recorded a fall of 13 per cent. According to the research, the average price of a 30-second ad on CBS fell 10.8 per cent to $116,729. On NBC, the average cost is $102,928, while ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
