Marketing Society launches green action day
16 Feb 2011 | by Gemma Charles
behaviour change. MORE TH N, EDF Energy and CBS Outdoor have already pledged their support ...
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Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike ...
Trading Places (21 May): This week's people moves in advertising, marketing and media
21 May 2010 | by Staff
, the former CBS Outdoor international development director, as its new chief executive. He joins the OAA ...
Mark Ritson on Branding: hold your line and don't cut your price
06 Oct 2009 | by Mark Ritson
that his customers knew it too. A few weeks after he signed on with Local Hero, US TV channel CBS called ...
David Walliams book gets digital outdoor campaign
14 Nov 2008 | by Anne Cassidy
multi-panel sequence on CBS Outdoor s Digital Escalator Panels (DEPs) in the London Underground ...
Ford supports Heat Radio sponsorship with outdoor campaign
11 Jun 2008 | by Alex Brownsell
The campaign draws attention to its sponsorship of weekday morning celebrity show, Out of the Blue'. Ads, produced by Grand Visual and Ogilvy Advertising, will run on CBS Outdoor's Digital Escalator Panels across the London Underground network. Each of the three ads features shots of the Ford Ka ...
Ford backs Kuga launch with outdoor campaign
22 May 2008 | by Alex Brownsell
The campaign, which is being rolled out at London Bridge and Waterloo Tube stations, uses the CBS Outdoor Impact format. The ads show the Kuga transforming mundane situations into something more interesting. Media agencies MindShare and Kinetic are targeting style-conscious ABC1 males who want enough ...
Offensive breast enlargement ad banned
05 Dec 2007 | by Nikki Sandison
was a real patient who wanted to restore her body to how it was before having her baby. CBS Outdoor ...
E.ON to launch outdoor campaign at Wembley FA Cup Final
16 May 2007 | by Alex Donohue
The campaign was brokered by CBS Outdoor, IPM and Initiative, and according to E.ON will allow them to dominate outdoor advertising around the 90,000 capacity Wembley Stadium. Additional executions ... Manchester United and last year s league winners Chelsea FC. Justin Stark, head of impact at CBS Outdoor ...
Rocky promo runs on London Underground digital outdoor
05 Jan 2007 | by by Mark Banham
LONDON - 20th Century Fox will use CBS Outdoor's expanding digital screen network on the London
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
