Peugeot uses hair salon TV to promote cars to women
07 Apr 2010 | by Maisie McCabe
was set up by former CBS Outdoor international chief executive Tom Goddard, to give smaller digital media ...
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Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
is taking off after a slow start. Following CBS Outdoor's installation of the first digital escalator panels ... of digital screens is on the London Underground, where CBS Outdoor operates panels in 28 central Tube ...
And in the real world... GM, BBC, Google, CBS and Tesco
09 Dec 2009
Today's round-up of the biggest business stories.
Honda pitches brand values in online shorts
12 Jan 2009 | by Staff
to the website are to appear on ABC.com , CBS.com , hulu.com and NBC.com , CNN.com , time.com , and yahoo ...
Ford supports Heat Radio sponsorship with outdoor campaign
11 Jun 2008 | by Alex Brownsell
The campaign draws attention to its sponsorship of weekday morning celebrity show, Out of the Blue'. Ads, produced by Grand Visual and Ogilvy Advertising, will run on CBS Outdoor's Digital Escalator Panels across the London Underground network. Each of the three ads features shots of the Ford Ka ...
Ford backs Kuga launch with outdoor campaign
22 May 2008 | by Alex Brownsell
The campaign, which is being rolled out at London Bridge and Waterloo Tube stations, uses the CBS Outdoor Impact format. The ads show the Kuga transforming mundane situations into something more interesting. Media agencies MindShare and Kinetic are targeting style-conscious ABC1 males who want enough ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
