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Trading places: this week's people moves

, Lord Sugar's digital out-of-home media owner, has appointed CBS Outdoor's head of marketing Mike ...

Carphone Warehouse promotes LG phone with outdoor ads

LONDON - Carphone Warehouse is the first brand to sign up to CBS Outdoor's London West End

Media giants to tackle multi-platform media measurement

Normal 0 0 1 277 1580 Haymarket Publishing 13 3 1940 11.516 0 0 0 United under the banner Coalition for Innovative Media Measurement, the alliance includes Interpublic Group's Mediabrands, WPP and Publicis Groupe, alongside media giants CBS, Discovery, News ...

Starcom gathers clients and media owners to test new ad models

Normal 0 Starcom has dubbed the initiative 'The Pool', after the idea that there will be a pooling of resources and insights by its clients, selected content providers and technology companies. The latter include CBS Interactive, Discovery Communications, AOL's Platform A and Yahoo ...

Vodafone launches Last.fm mobile platform

, parent company CBS announced 20 layoffs would be made in Last.fm's London office, after CBS Interactive merged the newsrooms of CBSNews.com and CNET. CBS paid $280m for Last.fm in May. ...

Yahoo and Intel unveil widgets to bring internet to TV

widgets including Blockbuster, CBS Interactive, EBay, MTV and Samsung. The Widget Channel ...

Media companies back ChildLine for gift ringtones promo

adspace, are IPC, International Poster Management, Universal McCann, Trinity Mirror, CBS Outdoor and Ocean ...

BT unveils campaign to promote TV service

and Comet, while an extension to a content deal with CBS Paramount will make shows such as Sex and the City ...

Apple set to take on rivals with iTunes film downloads

Hollywood studios, including 20th Century Fox and Warner Bros, and US TV shows from networks such as CBS ...

World Media in 2005: US

, Dow Jones Magazines: Time Warner, Conde Nast/Advance, Advanstar Television: CBS, NBC, Fox, ABC ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.