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You remember that documentary from a while ago about CDP and the early days of TV advertising?
's almost impossible to believe that a marcoms landscape that has changed beyond recognition since CDP ... . No agency was a product of its time in quite the same way as CDP. Its arrival coincided perfectly ... -lasting affection. Much of that love and loyalty was directly linked to CDP's culture and business principles ...
View a collection of print work in the gallery and some classic TV ads from CDP's portfolio above. More TV campaigns... ...
After launching in 1960, CDP was host to some of the industry's greatest talent including Sir Frank
for CDP, its former media department secretary, Annie Rickard, has climbed the ladder to the lofty heights ...
down. Although CDP - soon to be rebranded as Dentsu London - opened its doors for business on All Fools' Day 1960, 15 April is the chosen date."Our work was always late," Mike Everett, a one-time CDP creative group head and one of the reunion organisers, tells us. "So a two-week delay is in the best CDP ...
Hitachi has awarded CDP London its 220 million pan-European brand advertising account after a pitch...CDP, which is expected to be subsumed into parent company Dentsu, has been briefed to launch a pan-European print and TV campaign, to be released early next year, which promotes the brand as a whole, rather than specific individual products. ...
There's poignancy in the fact that in the week it emerged that CDP, one of the most famous names...clients, preferring not to pitch for business (or even, in CDP's case, to ditch it) if it didn't match the agency's ethos. There, though, the similarities appear to end. CDP was born at a far less complex time ... was still in its relative infancy. Moreover, there's the consolidation factor to consider. CDP could ...
Iconic CDP name disappears after 48 years as Japanese parent plots UK assault....Dentsu, the Japanese communications giant, is to rebrand its London agency and kill off CDP, once ... and Europe. But it will result in the demise of CDP, once Britain's most glamorous and influential agency ... and Simon North, cdptravissully's chief executive, were unavailable for comment. - To view some of CDP ...
One of the greatest names of British advertising is set to bite the tarmac: CDP, an agency ... and haven't immersed yourself in the industry's history, the most CDP will mean to you is a middling London agency with an unremarkable creative reputation. Yet ironically, what CDP has had, since 1990, is a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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