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Ex-Cohn & Wolfe digital media director Steve Parker launches The Social Practice

The Social Practice is a full service, fully integrated social media agency backed by WPP-owned CHI Partners and mCHI. Steve Parker and Patricia McDonald, the head of digital strategy at CHI, will run the agency, which has already signed up TalkTalk on its client base. Parker told PRWeek: So ...

Burger King hires Cake and Cohn & Wolfe to enhance food credentials

. Cake will also work with Burger King s new ad agency, CHI, to produce fresh campaigns. Cohn Wolfe ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.