Toyota 'toyota range' by CHI & Partners
02 Apr 2009
by CHI & Partners
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Lexus 'quiet revolution' by CHI & Partners
24 Feb 2011
CHI & Partners has created a new campaign for Lexus that features newly appointed brand ambassador
CHI wins Lexus digital job
21 Aug 2008 | by Caroline Lovell
LONDON - Lexus Europe has appointed CHI & Partners to handle its pan-European digital advertising...CHI will now handle the creative and strategic side of the digital account. Amaze Digital ... ' parent company, Toyota, however. In January, CHI became the lead agency for Lexus in Continental Europe. In May, the agency won the Lexus UK account. CHI already held a place on the Lexus roster, having won ?a ...
CHI & Partners lands £8m Green Flag task
14 Jan 2010 | by Matt Williams
LONDON - Green Flag, the RBS Insurance-owned breakdown cover provider, has appointed CHI & Partners...The agency won the business after a pitch against Kindred, MyAgency and MediaCom Create, the incumbent. CHI, which already works on the RBS account, will now be responsible for creating a series of campaigns promoting the roadside recovery company, using DRTV, print and digital executions. It will also ...
Motors.co.uk pushes stress-busting positioning with in-car Tai Chi
06 Aug 2010 | by Jennifer Whitehead
to take the stress out of car buying with the UK's first in-car Tai Chi guide and events....The new Tai Chi programme has been devised by fitness expert Dean Hodgkin who guides motorists ... -car Tai Chi video along with Hodgkin. It is being featured on the motors.co.uk website and can also ... demonstrating Tai Chi sponsored by Motors.co.uk. There is a Twitter feed promoting the campaign @MotorSenseiSay ...
Toyota pulls ad account out of CHI & Partners into Saatchi & Saatchi
06 Oct 2009 | by Kate Nettleton
Toyota brand just two years after the Japanese car manufacturer began handing some of the business to CHI...-hansi-font-family:Cambria; mso-bidi-font-family:"Times New Roman";} CHI, which was handed the business in July 2007 in a ... for Toyota since 1993. However, in 2004, CHI Partners began making a number of significant inroads ... for Toyota on a project by project basis, working alonside CHI on the recent "follow me" campaign ...
Toyota ad banned for green claims
10 Dec 2008 | by Staff
LONDON - A CHI & Partners ad for a Toyota has been banned for making misleading claims about its
Traditional ad agencies take the lead in Direct Lions category
22 Jun 2009 | by Suzanne Bidlake
CANNES - The ad agencies CHI & Partners and Saatchi & Saatchi are among the most shortlisted UK...The traditional ad agency McCann Erickson is also among the nine from the UK in the final running for some direct silverware this week, reflecting the blurring lines between the disciplines. CHI's "the forever story" work for client TalkTalk has brought it two chances of a Direct Lion this week. Saatchis ...
Toyota awards direct account to Kitcatt Nohr
29 Jan 2009 | by Joe Thomas
The brief covers customer acquisition and retention activity. Toyota's media agency, Zenith Optimedia, digital agency Glue and advertising agency CHI were unaffected by the pitch. Kitcatt Nohr will now work across both Toyota and Lexus. ...
Toyota calls £60m European review for Corolla
08 Mar 2006 | by James Quilter
During 2005 it handed CHI the brief for a £35m pan-European Corolla campaign that is running ... -European work that CHI has produced for Toyota has not run automatically in the UK. Toyota is one of Saatchi the Corolla accounts for a quarter of Toyota's £43m UK adspend. CHI has increased its share of Toyota's work ...
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