BRANDING: Onitsuka Tiger in Bruce Lee Tai-Chi trainer giveaway
19 Jun 2003
-issuing a limited edition of the yellow-and-black Tai-Chi shoes worn by Bruce Lee in his most famous films
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Westfield account up for grabs as CHI exits
27 Jan 2011 | by Anne Cassidy
Westfield, the shopping centre owner, has parted ways with CHI & Partners after just nine months....CHI handled the advertising for Westfield's West London site and its Stratford City development ... 's PR agency, Yellow Door, which was founded by Mary Portas. CHI declined to comment on the reasons ... not to comment at this stage." Before appointing CHI, Westfield used Adam Eve to produce its advertising ...
PICK OF THE YEAR
08 Jan 1999 | by JOHN OWEN
Wieden s Nike airport spot beat the VW Polo tai-chi film to the prize because of its energy...Wieden s Nike airport spot beat the VW Polo tai-chi film to the prize because of its energy and executional excellence. A splendid marriage of direction and soundtrack, it reminds us that football is about fun, not money. Written and art directed by Glenn Cole and John Boiler, directed by John Woo. ...
Yellow Door beats Burnett to Westfield
31 Mar 2011 | by Campaign staff
The business was previously handled by CHI Partners but the agency parted ways with the company in January just nine months after winning the account. Yellow Door, which was founded by the retail expert ... is due to open in September. Before appointing CHI in April last year, Westfield used Adam Eve ...
Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
reviewing its advertising business, having parted company with the incumbent, CHI Partners, last month. CHI, which had won the business in April last year, is responsible for Westfield's most recent ad ...
Lowe creative chief poached by Clemmow Hornby Inge
14 May 2003 | by Juliette Garside,
of the Best awards. He joins CHI as a senior writer at the beginning of July, leaving art director Damon ... enjoyed working with at are now at CHI," he said. He will be reunited with Charles Inge, who joined CHI ...
Uncle Ho debuts 'tyre' shoe to take on Birkenstock
06 Oct 2004 | by Staff,
The Uncle Ho range, which will take on Birkenstock and Timberland, is based on the original Ho Chi Minh sandal, created by the Viet Cong. The shoes' soles will feature a tyre-tread pattern, which will be used as a theme across communications for the brand. The range, which includes clothing ...
Branding news: Uncle Ho debuts 'tyre' shoe in UK
06 Oct 2004
The Uncle Ho range, which will take on Birkenstock and Timberland, is based on the original Ho Chi Minh sandal, created by the Viet Cong. The shoes' soles will feature a tyre-tread pattern, which will be used as a theme across communications for the brand. The range, which includes clothing ...
Clemmow Hornby to create 'new big idea' for retailer TK Maxx
29 Mar 2002
The move comes only a month after the clothing retailer ended its five-year relationship with Maher Bird Associates and took its creative advertising arrangements in-house. CHI will be responsible for developing a one-off creative concept for the business, which will then be developed and executed in ...
Tiger Beer pays homage to past in poster push
04 Mar 2008 | by Darren Davidson
The campaign, created by CHI Partners, will launch across the UK on March 10 with the line The Far East s most desirable export since 1932 . The posters are designed to reflect the brand s Far Eastern provenance and heritage. The campaign features three poster executions, each ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
