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The duo will report to creative director Nicky Bullard. Before joining the direct agency, O'Carroll and White freelanced at agencies including CMW and Antidote. They had previously worked at DDB across key clients such as VW, Harvey Nichols and Tropicana. Paul Grizzel is also joining the team from AMV ...
The promotion has been developed by Blue Chip Marketing. It launches on Monday 19 March and runs for 84 days across the brand's Home Chips, Oven Chips, Rustic Chips, Hash Browns and Roast Potatoes ranges. The 'Lucky Spuds' game and accompanying digital campaign was created by CMW and executed ...
It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...
The Krave Krusader game, launched in June last year and created by CMW , features a piece of cereal dressed as a super hero. Players on Facebook have to guide the character through platforms and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ...
London, CMW London, DraftFCB and Publicis Chemistry. ...
to the new role of digital strategy director. Taylor joins PHD from the direct and digital agency CMW ...
The 'Find a Friend Who Isn't' app , created by CMW, challenges Rice Krispies Squares fans to identify a face they do not recognise among a line-up of 49 of their real friends on the network. They are timed on how quickly they can complete the challenge and those who wrongly select one of their friends ...
The free app supports Cadbury's multimillion-pound 'Goo Dares Wins' campaign, part of its 'Spots V Stripes London 2012' initiative. The 'Goo Dares Wins' app, by digital agency CMW, is available on iPhone and Android phones. It encourages consumers to carry out dares from the main Creme Egg website ...
Nivea, the Beiersdorf-owned healthcare brand, has appointed CMW to handle the digital advertising...work by CMW for Nivea last year, when it was appointed to create a microsite for the 2010 Fifa World Cup that allowed users to go behind the scenes and explore the England dressing room. CMW ...
McCain has launched a Facebook app, the first work created by CMW after being appointed in November....To promote McCain Rustic Oven Chips as a guilt-free choice, CMW introduces Ben, the eligible Rustic s farmer. Ben acts as confessor to consumers wanting to own up to their guilty secrets. Women ... for themselves and a friend with 2,000 spending money. CMW has created an online ad campaign to promote ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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