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April Fools' Day: Which brands got involved?

that changes colour to reflect the driver's emotions, which it explained with this work created by CMW ...

Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint

The Krave Krusader game, launched in June last year and created by CMW , features a piece of cereal dressed as a super hero. Players on Facebook have to guide the character through platforms and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ...

Krave 'Krave Krusader' by CMW

Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.

McCain 'say goodbye to guilt' by CMW

McCain has launched a Facebook app, the first work created by CMW after being appointed in November....To promote McCain Rustic Oven Chips as a guilt-free choice, CMW introduces Ben, the eligible Rustic s farmer. Ben acts as confessor to consumers wanting to own up to their guilty secrets. Women ... for themselves and a friend with 2,000 spending money. CMW has created an online ad campaign to promote ...

Cadbury 'goo dares wins' by Fallon

promotion channels working with Fallon, PrettyGreen, PHD and CMW. Goo Dares Wins kicks off with the launch ...

Breakthrough Breast Cancer hunts agency for 2011 campaign

The pitch is being handled by the AAR. The campaign, which goes live on 4 April next year, was traditionally fronted by celebrities wearing charity branded t-shirts. The t-shirts were expanded in 2009 to include a wider range of black and white fashion items. The incumbent on the account is CMW, which won ...

Breakthrough Breast Cancer 'fashion targets breast cancer' by CMW

Kylie Minogue, Sienna Miller and Claudia Schiffer are fronting a campaign for charity Breakthrough Breast Cancer through a series of images shot by photographer Mario Testino.

Peugeot on lookout for direct agency

, is not thought to be affected by the review. It is not known whether CMW, which picked up the 3 million ... on the Peugeot account, CMW has produced a number of direct mail campaigns, including a mail pack that celebrated ...

Top 100 direct mail advertisers: financial-services brands

, managing director at digital agency CMW. 'That, in turn, has led to the credit crunch that is now forcing ...

Lotus hires Clark McKay and Walpole to handle sports car launch

and Walpole (CMW) to oversee the campaign for its first completely new car in more than a decade....CMW has been tasked with developing a global positioning for the car as well as creating a wide range of marketing materials for use internationally. The car company, which was founded in 1948, gave car-lovers a glimpse of Project Eagle at the 78th annual Geneva International Motor Show ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.