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Diet Chef appoints CMW to £3.6m integrated account

Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated...CMW will be responsible for repositioning the business to focus communications on the brand ... European markets. Liz Wilson, chief executive, CMW, said: "This is a fantastic opportunity ... to own this area." Liz Dale, marketing director, Diet Chef, said: "CMW's pitch provided us ...

Aviva hands consolidated digital account to Dare

The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva previously worked with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue Isobar, before the financial services giant decided ...

Trading places: this week's people moves

senior member. ( Campaign ) CMW has appointed Matt North as its head of digital strategy ... . At CMW, North will work on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries ...

CMW appoints North as digital strategy chief

CMW has appointed Matt North as its head of digital strategy and planning..... At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ... , the chief executive of CMW, said: "Matt brings a healthy balance of big-brand thinking and cutting ...

Kraft Foods kicks off digital roster review

include Work Club, G2 Joshua, Proximity London, CMW London, DraftFCB and Publicis Chemistry. Last year ...

Aviva plots digital roster overhaul

It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...

CMW lands digital task for Elastoplast

Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand....The agency won the business after a pitch that kicked off last month. It was handled by Elastoplast's brand manager, Simon Edwards. CMW, which obtained a place on the Beiersdorf roster after winning the Nivea digital account in February, will now develop Elastoplast's digital strategy, creating a ...

Agencies line up for digital and DM Elastoplast account

roster. Agency Republic handles its Nivea toiletries range, CMW works on Nivea for Men, and DraftFCB ...

CMW scoops Allied Bakeries digital advertising business

Associated British Foods has appointed CMW to handle the digital advertising for its Allied...The agency won the business after a pitch, and will now be responsible for developing the digital strategy and creative for Allied Bakeries' range of brands, including Kingsmill, Allinson and Burgen. CMW's appointment marks the first time that Allied Bakeries has worked with a retained digital agency ...

Kitcatt Nohr Digitas secures first account win with Aviva

The agency won the business after a competitive pitch against Stephens Francis Whitson and CMW ... and corporate affairs director, Paul Lockstone. It follows the appointment of CMW to handle Aviva's global ... and CMW. ZenithOptimedia handles Aviva's media planning and buying account. Aviva and Kitcatt Nohr ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.