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Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated...CMW will be responsible for repositioning the business to focus communications on the brand ... European markets. Liz Wilson, chief executive, CMW, said: "This is a fantastic opportunity ... to own this area." Liz Dale, marketing director, Diet Chef, said: "CMW's pitch provided us ...
direct and digital agencies - 2011 turned out to be a year of transition for CMW, following the news...Score: 6 Agency fact file: CMW Type of agency Integrated creative agency ... stable management team and been responsible for some key hires that had helped define CMW's culture, so ... in gelling with the CMW team, establishing a firm relationship with the agency's creative directors, Jamie ...
CMW has appointed Matt North as its head of digital strategy and planning..... At CMW, North will be responsible for working on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries and Cadbury. North replaces Steve Taylor, who left CMW in November last year to join ... , the chief executive of CMW, said: "Matt brings a healthy balance of big-brand thinking and cutting ...
Beiersdorf has appointed CMW to handle digital and social media activity for its Elastoplast brand....The agency won the business after a pitch that kicked off last month. It was handled by Elastoplast's brand manager, Simon Edwards. CMW, which obtained a place on the Beiersdorf roster after winning the Nivea digital account in February, will now develop Elastoplast's digital strategy, creating a ...
If 2009 was the year that CMW propelled itself back into the limelight, then 2010 was the year...%) CMW's success came in part thanks to an extremely strong new-business year, in which it won the global ... , underlined CMW's growing new business prowess. It impressed with its ability to take on and beat specialist ... under the table, the creative directors, Jamie Bell and Iain Hunter, have helped evolve CMW's creative ...
CMW has hired Liz Wilson, the Albion managing partner, as its chief executive....She replaces Martin Nieri, who left CMW in June to take up the chief executive position ... is set to join CMW, which has clients including Cadbury and Peugeot, later this year. She said that she took the offer as it was a "big job and a big opportunity. CMW is at an interesting stage of its ...
Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.
Partners Andrews Aldridge has poached CMW London's managing director, Martin Nieri, to become its...Nieri will join PAA in the autumn to replace the founder, Phil Andrews. The appointment will allow Andrews to concentrate full-time on his role as the chief operating officer for Engine Group in the UK, a position he took on in January last year. Nieri joined CMW from Rapp more than ten years ago ...
Associated British Foods has appointed CMW to handle the digital advertising for its Allied...The agency won the business after a pitch, and will now be responsible for developing the digital strategy and creative for Allied Bakeries' range of brands, including Kingsmill, Allinson and Burgen. CMW's appointment marks the first time that Allied Bakeries has worked with a retained digital agency ...
Nivea, the Beiersdorf-owned healthcare brand, has appointed CMW to handle the digital advertising...work by CMW for Nivea last year, when it was appointed to create a microsite for the 2010 Fifa World Cup that allowed users to go behind the scenes and explore the England dressing room. CMW ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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