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Krave 'Krave Krusader' by CMW

Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.

McCain 'say goodbye to guilt' by CMW

McCain has launched a Facebook app, the first work created by CMW after being appointed in November....To promote McCain Rustic Oven Chips as a guilt-free choice, CMW introduces Ben, the eligible Rustic s farmer. Ben acts as confessor to consumers wanting to own up to their guilty secrets. Women ... for themselves and a friend with 2,000 spending money. CMW has created an online ad campaign to promote ...

Cadbury 'goo dares wins' by Fallon

promotion channels working with Fallon, PrettyGreen, PHD and CMW. Goo Dares Wins kicks off with the launch ...

Breakthrough Breast Cancer 'fashion targets breast cancer' by CMW

Kylie Minogue, Sienna Miller and Claudia Schiffer are fronting a campaign for charity Breakthrough Breast Cancer through a series of images shot by photographer Mario Testino.

Peugeot '3008 Prospect DM' by CMW

CMW has produced a direct mail pack in the style of toy car packaging to promote the new Peugeot

Peugeot '308 CC VIP events' by CMW

CMW has created a monochrome themed direct marketing campaign to raise awareness of the launch...CMW s stylish, personalised invitation is presented on luxurious card, sealed within tissue paper and directs recipients to a website to register for one of the 1,000 places available at one of five venues ... directed by CMW. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.