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Adwatch (Mar 28) top 20 recall: Boots

= ( ) T-Mobile Saatchi Saatchi/MEC 18 7= ( ) Cadbury Creme Egg CMW London ...

McCain's to give away £100,000 in 'Lucky Spuds' promotion

The promotion has been developed by Blue Chip Marketing. It launches on Monday 19 March and runs for 84 days across the brand's Home Chips, Oven Chips, Rustic Chips, Hash Browns and Roast Potatoes ranges. The 'Lucky Spuds' game and accompanying digital campaign was created by CMW and executed ...

Digital Leagues 2011

.andrewsaldridge.com CMW Founded 1995. Subsidiary Media Square. Chief executive Liz Wilson 5% consultancy, 32% design ...

Brands still on the paper trail

ENTRANCE This visually arresting direct mail pack, created for Peugeot Professional by CMW, went out ... themselves,' says CMW creative director Jamie Bell. 'Everything was real, familiar, tactile and engaging ...

Kellogg launches Rice Krispies Squares Facebook game

The 'Find a Friend Who Isn't' app , created by CMW, challenges Rice Krispies Squares fans to identify a face they do not recognise among a line-up of 49 of their real friends on the network. They are timed on how quickly they can complete the challenge and those who wrongly select one of their friends ...

Cadbury dares the public with new Creme Egg mobile app

The free app supports Cadbury's multimillion-pound 'Goo Dares Wins' campaign, part of its 'Spots V Stripes London 2012' initiative. The 'Goo Dares Wins' app, by digital agency CMW, is available on iPhone and Android phones. It encourages consumers to carry out dares from the main Creme Egg website ...

Nivea prepares to celebrate 100 years

, Nivea appointed CMW to handle the digital advertising for its range of male grooming products . ...

Digital Leagues 2010

, LIghterLife. www.redweb.com CMW Founded 1995. Subsidiary Media Square. Managing ...

Opinion: The Marketing Society Forum - Has the England football team's brand been irrevocably tarnished?

brand will become strong again. NO - MARTIN NIERI, MANAGING DIRECTOR, CMW Football is cyclical ...

Should charities consider brand extensions to help boost revenue?

such a tactic. Yes Martin Nieri, managing director, CMW Introducing another element to a brand ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.