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Brands still on the paper trail

ENTRANCE This visually arresting direct mail pack, created for Peugeot Professional by CMW, went out ... themselves,' says CMW creative director Jamie Bell. 'Everything was real, familiar, tactile and engaging ...

CMW scoops Allied Bakeries digital advertising business

Associated British Foods has appointed CMW to handle the digital advertising for its Allied...The agency won the business after a pitch, and will now be responsible for developing the digital strategy and creative for Allied Bakeries' range of brands, including Kingsmill, Allinson and Burgen. CMW's appointment marks the first time that Allied Bakeries has worked with a retained digital agency ...

Kellogg launches Rice Krispies Squares Facebook game

The 'Find a Friend Who Isn't' app , created by CMW, challenges Rice Krispies Squares fans to identify a face they do not recognise among a line-up of 49 of their real friends on the network. They are timed on how quickly they can complete the challenge and those who wrongly select one of their friends ...

Cadbury dares the public with new Creme Egg mobile app

The free app supports Cadbury's multimillion-pound 'Goo Dares Wins' campaign, part of its 'Spots V Stripes London 2012' initiative. The 'Goo Dares Wins' app, by digital agency CMW, is available on iPhone and Android phones. It encourages consumers to carry out dares from the main Creme Egg website ...

Kitcatt Nohr Digitas secures first account win with Aviva

The agency won the business after a competitive pitch against Stephens Francis Whitson and CMW ... and corporate affairs director, Paul Lockstone. It follows the appointment of CMW to handle Aviva's global ... and CMW. ZenithOptimedia handles Aviva's media planning and buying account. Aviva and Kitcatt Nohr ...

Pitch Update

A pitch for the global advertising for Aviva's investment division is taking place next week. CMW London, Kitcatt Nohr Digitas and Stephens Francis Whitson have all been shortlisted for the account. Still no further news on the easyJet advertising review. Grey London and VCCP got down to the final two ...

Nivea prepares to celebrate 100 years

, Nivea appointed CMW to handle the digital advertising for its range of male grooming products . ...

The Work: Private view

cent fat Agency: CMW Writer: George Leaney Art director: Dan Plotkin Designer: Nichola Richards ...

Close-Up: Does a brand still require a website?

of CMW London, says. "Now all they want is a vibrant Facebook page and, consequently, they've neglected ... . CREATIVE - Iain Hunter, creative director, CMW London "I think it all depends what experience you want a ...

CMW named Nivea for Men digital shop

Nivea, the Beiersdorf-owned healthcare brand, has appointed CMW to handle the digital advertising...work by CMW for Nivea last year, when it was appointed to create a microsite for the 2010 Fifa World Cup that allowed users to go behind the scenes and explore the England dressing room. CMW ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.