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Nivea, the Beiersdorf-owned healthcare brand, has appointed CMW to handle the digital advertising...work by CMW for Nivea last year, when it was appointed to create a microsite for the 2010 Fifa World Cup that allowed users to go behind the scenes and explore the England dressing room. CMW ...
LONDON - Peugeot has handed the £1 million integrated account for its fleet business to CMW...CMW will be responsible for providing business-to-business marketing campaigns for Peugeot ... on the account. CMW already holds an existing relationship with Peugeot, having handled the car manufacturer ... launch Peugeot's new range of light commercial vehicles. The appointment of CMW comes just days after ...
with a roster of digital agencies - including CMW Interactive, Underwired, Euro RSCG 4D and E3 (Bristol ...
The agency have been handed the account following a pitch handled by the AAR which included the incumbent Targetbase Claydon Heeley, as well as CMW and Archibald Ingall Stretton. Geronimo have been given the task of driving customer engagement through both on and offline communications, and integrating ...
, is not thought to be affected by the review. It is not known whether CMW, which picked up the 3 million ... on the Peugeot account, CMW has produced a number of direct mail campaigns, including a mail pack that celebrated ...
and Walpole (CMW) to oversee the campaign for its first completely new car in more than a decade....CMW has been tasked with developing a global positioning for the car as well as creating a wide range of marketing materials for use internationally. The car company, which was founded in 1948, gave car-lovers a glimpse of Project Eagle at the 78th annual Geneva International Motor Show ...
The agency was awarded the 1m account having pitched against six-year incumbent agency Clark McKay Walpole, Leo Burnett and WWAV Rapp Collins. Prior to CMW, the account was held by Leagas Delaney. The review was handled by Porsche s in-house marketing department. M C Saatchi CEO Tim Duffy denied ...
CMW declined to repitch for the business. Beechwood already holds HMV, Matalan and Revlon as roster ...
LONDON - CMW Interactive has retained FlyBe's online CRM and loyalty marketing business after...The other shortlisted agencies were Personal, The Marketing Store and Tequila, which is believed to have gone up against CMW in the final round. FlyBe wants to further develop its relationship marketing to increase the number of online bookings it takes. The Exeter-based regional carrier could ...
Until now, all of the Bourne Leisure-owned brand's promotional work was handled by Clark McKay Walpole, which created a range of DRTV and direct drives for the holiday firm. Butlins now plans to develop its TV advertising in-house, and is seeking an agency to handle its direct activity. CMW declined ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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