Peugeot mimics toy-car packaging in mailer
29 Oct 2009 | by Joe Thomas
, has been created by CMW and uses the tagline One car you can't fit in a box'. The packaging does ...
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April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
that changes colour to reflect the driver's emotions, which it explained with this work created by CMW ...
Peugeot '3008 Prospect DM' by CMW
23 Oct 2009
CMW has produced a direct mail pack in the style of toy car packaging to promote the new Peugeot
Peugeot gives 207 model a face-lift
15 Sep 2009 | by Joe Thomas
-fareast-language:#0400; mso-bidi-language:#0400;} The mailer, created by CMW, is based on the idea that the new ...
Traditional ad agencies take the lead in Direct Lions category
22 Jun 2009 | by Suzanne Bidlake
agencies for a Direct Lion, with CMW and Proximity the most nominated UK specialist direct agencies....is shortlisted for both T-Mobile's "dance" and "the interview" for its own Scholarship programme. CMW is also a ...
CMW picks up Citroën direct marketing account
29 Apr 2009 | by Matt Williams
LONDON - Citroën has appointed CMW to its direct marketing account after a pitch against Inferno....The car manufacturer called a review in January, following the decision by the incumbent, Kitcatt Nohr Alexander Shaw, to resign the account after it won the Toyota business. The pitch was led by Marc Raven, the director of communications at Citro n. Earlier this year, CMW picked up the 1 million ...
Citroen appoints CMW to handle direct marketing account
29 Apr 2009 | by Joe Thomas
LONDON - Citroen has hired CMW to handle its below-the-line marketing account following a pitch....CMW already works on the Peugeot account, which is sister company to Citroen. The agency also holds the Lotus below-the-line account. The pitch was called after the incumbent, Kitcatt Nohr Alexander Shaw, picked up the Toyota business. Citroen UK said at the time that Kitcatt Nohr had resigned ...
Peugeot '308 CC VIP events' by CMW
17 Apr 2009
CMW has created a monochrome themed direct marketing campaign to raise awareness of the launch...CMW s stylish, personalised invitation is presented on luxurious card, sealed within tissue paper and directs recipients to a website to register for one of the 1,000 places available at one of five venues ... directed by CMW. ...
Hotline: Peugeot hands CMW account for its fleet business
09 Jan 2009
Peugeot has handed CMW the £1 million integrated account for its fleet business, after a five-way pitch. The agency, which already handles Peugeot's direct marketing account, will be responsible for providing business-to-business marketing campaigns for Peugeot's entire range of fleet services ...
Peugeot awards fleet account to CMW
07 Jan 2009 | by Joe Thomas
LONDON - Peugeot has handed its fleet business, understood to be worth £1m, to CMW following a five...The motor company has tasked the agency with raising awareness among its key target corporate and fleet management audiences and communicating green its credentials. The brief given to CMW includes strategy development and data and customer journey analysis, with work set to roll out in March. CMW ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
