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Kraft Foods kicks off digital roster review

include Work Club, G2 Joshua, Proximity London, CMW London, DraftFCB and Publicis Chemistry. Last year ...

McCain's to give away £100,000 in 'Lucky Spuds' promotion

The promotion has been developed by Blue Chip Marketing. It launches on Monday 19 March and runs for 84 days across the brand's Home Chips, Oven Chips, Rustic Chips, Hash Browns and Roast Potatoes ranges. The 'Lucky Spuds' game and accompanying digital campaign was created by CMW and executed ...

Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint

The Krave Krusader game, launched in June last year and created by CMW , features a piece of cereal dressed as a super hero. Players on Facebook have to guide the character through platforms and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ...

Kraft seeks agency for Toblerone work

London, CMW London, DraftFCB and Publicis Chemistry. ...

Trading places: this week's people moves

to the new role of digital strategy director. Taylor joins PHD from the direct and digital agency CMW ...

School Reports 2011: CMW

If 2009 was the year that CMW propelled itself back into the limelight, then 2010 was the year...%) CMW's success came in part thanks to an extremely strong new-business year, in which it won the global ... , underlined CMW's growing new business prowess. It impressed with its ability to take on and beat specialist ... under the table, the creative directors, Jamie Bell and Iain Hunter, have helped evolve CMW's creative ...

Krave 'Krave Krusader' by CMW

Kellogg is launching its first mobile game in the UK to increase brand engagement for the cereal brand Krave.

CMW scoops Allied Bakeries digital advertising business

Associated British Foods has appointed CMW to handle the digital advertising for its Allied...The agency won the business after a pitch, and will now be responsible for developing the digital strategy and creative for Allied Bakeries' range of brands, including Kingsmill, Allinson and Burgen. CMW's appointment marks the first time that Allied Bakeries has worked with a retained digital agency ...

Kellogg launches Rice Krispies Squares Facebook game

The 'Find a Friend Who Isn't' app , created by CMW, challenges Rice Krispies Squares fans to identify a face they do not recognise among a line-up of 49 of their real friends on the network. They are timed on how quickly they can complete the challenge and those who wrongly select one of their friends ...

Cadbury dares the public with new Creme Egg mobile app

The free app supports Cadbury's multimillion-pound 'Goo Dares Wins' campaign, part of its 'Spots V Stripes London 2012' initiative. The 'Goo Dares Wins' app, by digital agency CMW, is available on iPhone and Android phones. It encourages consumers to carry out dares from the main Creme Egg website ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.