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The Krave Krusader game, launched in June last year and created by CMW , features a piece of cereal dressed as a super hero. Players on Facebook have to guide the character through platforms and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ...
advertising, although the line-up has yet to be announced. The 2010 campaign, by CMW, was supported ...
The pitch is being handled by the AAR. The campaign, which goes live on 4 April next year, was traditionally fronted by celebrities wearing charity branded t-shirts. The t-shirts were expanded in 2009 to include a wider range of black and white fashion items. The incumbent on the account is CMW, which won ...
's Steve Vranakis, Saatchi Saatchi's Kate Stanners and CMW's Iain Hunter. In September, D AD appointed ...
The agency won the brief after a competitive pitch handled by the AAR. It will be responsible for the charity's digital, outdoor, press and ambient activity, which will focus initially on Breast Cancer Awareness month in October. Breakthrough Breast Cancer's most recent activity, created by CMW, used ...
Cancer 2010, a fundraising initiative. It was created by CMW, which was appointed to handle the work ...
Kylie Minogue, Sienna Miller and Claudia Schiffer are fronting a campaign for charity Breakthrough Breast Cancer through a series of images shot by photographer Mario Testino.
. The campaign was created by CMW, which was appointed to handle the work in November last year without a pitch ...
Direct agencies are on alert for the announcement, which is expected to come within weeks. The COI last reviewed its direct marketing framework in 2005 when it appointed 23 agencies to the roster, including Chemistry, CMW, EHS Brann, Kitcatt Nohr Alexander Shaw, OgilvyOne and Rapp. The operational ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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