Latest arrivals expected to take Initiative higher
08 Mar 2012
the media pitch for COI. After circumstances shrank that account, he made the switch to Initiative ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Christmas presents, hit the right note. 3. THE END OF AN ERA FOR THE COI The axe finally fell on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister ... communications costs. A mere 20 COI staff will be moved to the Cabinet Office next year, while the others ...
Home Office ignites Frank pitch
07 Jul 2011 | by Sara Kimberley
. Talk to Frank s advertising account is handled by COI roster agency Mother London. Most recently ...
Content key to marketing in social media, says P&G exec
29 Mar 2011 | by Sarah Shearman
not in the future," he said. Also on the panel was Nick Jones, director of interactive services at COI, who when ...
Top 100 online advertisers: Brands rein in online display adspend
22 Mar 2011 | by Nicola Clark
ads, while Unilever invests 2.6m, just 1.9% of its total media spend. The COI posted the biggest ...
COI departures continue as CEO Lund exits
07 Mar 2011 | by Arif Durrani
Mark Lund, chief executive of the embattled Central Office of Information (COI), is leaving his..., to join the COI, is leaving to launch a new venture in the private sector. Lund said: "I was delighted to be appointed as COI chief executive and I am proud of what we have achieved in the last two years, but I can ... . "I would like to thank all COI staff for the creativity, professionalism and support they have shown ...
Facebook reaches 30m milestone as newspapers face 'scary' future
02 Mar 2011 | by Daniel Farey-Jones
Facebook's EMEA vice president Joanna Shields used her appearance to divulge that the social network now had more than 30 million users in the UK, with half returning each day. Shields was fairly coy when confronted with questions about Facebook's relationships with advertisers, preferring ...
Digital Leagues 2010
20 Oct 2010 | by Kim Benjamin
, 7% affiliate, 25% media. Clients include Pepsi, COI, Fedex. www.profero.com TMW Founded 1987 ...
Dentsu attempts digital landgrab with AKQA bid
17 Sep 2010 | by Mark Banham
they created digital campaigns for clients including Virgin 1, COI and Diageo. They also developed campaigns ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
