Radio outperforms the market in 2011
22 Dec 2011 | by Arif Durrani
since losing its biggest advertiser, COI, last year. In the third quarter of 2011, some 350 brands ...
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for advertisers. Losing the COI was hairy, of course, but it turned out to be a stepping-stone rather than a ...
since losing its biggest advertiser, COI, last year. In the third quarter of 2011, some 350 brands ...
losing its biggest advertiser, COI, last year. ZenithOptimedia has also notably started to include ... cuts in COI spend have effectively taken 15m from the market. The print sector has also suffered ...
, and B Q have each spent 1.1m less with The Sun year-on-year. The COI has reduced its spend ...
of Information (COI)....In the 12 months until July 2010 the COI spent 48m on radio, according to Nielsen. In the 12 months to July 2011 that figure plummeted to 12m, a quarter of the spend. Fast forward towards ... towards plugging the hole left by COI." There is no doubt that the S P market will continue to grow ...
Over the year Global Radio lost 85% of revenues from what was radio s biggest advertiser, the Government s Central Office of Information, and when the COI is stripped out Global Radio s revenues increased 6% from revenues in the year to 31 March 2010 . The underlying revenue rise came from a number ...
The Central Office of Information (COI) is set to award the Electoral Commission's media...The COI issued a tender to its roster agencies in August this year, and seven agencies are understood to have been invited to pitch for the Electoral Commission account. MEC was shortlisted last month alongside Arena Media and the incumbent, Experience Communications, before the final selection ...
The Central Office of Information (COI) has shortlisted incumbent Experience Communications, Arena...A COI spokeswoman said: "The Electoral Commission, through the COI, is running a communications ... agencies: Arena Media, MEC and Experience Communications." The COI said that the review was necessary, "because existing contracts have come to their natural end." Last month, a tender was issued to COI ...
(senior media manager) at COI. Over coffee, we discuss all things media, from the future agency model, how media will be traded and, obviously, as the consummate salesman, what IPC can offer COI. We discuss ...
and the COI. Online advertising will continue to be handled by Sonic Digital, working together with RWD ...
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