01 Apr 2009
| by Jane Bainbridge
included Mitsubishi, VW, Sky and the COI, and the package tends to be the most popular way we get ...
03 Mar 2009
| by Tom le Fanu
Client: COI on behalf of CNR and the Royal Marines Agency: I-Level Lead planner: Tom Le Fanu We needed to remove preconceptions that potential recruits might have, presenting a different side to the marines - not just as elite killers, but as normal guys who are just very focused and dedicated ...
03 Mar 2009
| by Sarah Crawley-Boevey
Charlie Makin, chief strategy officer, Arena BLM Major accounts: COI, Thomas Cook, Setanta ...
clients: Scottish Newcastle, Honda, COI and Samsung How can strategists ensure they are perceived ...
, Morrisons, Nintendo, Specsavers and COI How can you get real insight into consumer behaviour? If a ...
30 Jan 2009
| by Staff
With Slumdog Millionaire landing 10 Oscar nominations and UK cinema admissions holding firm despite the recession, you would think it's a good time to take a look at a cinema campaign, as Virgin Media, the COI and Golf are doing through January. But do film-goers actually see the ads or do we time ...
02 Dec 2008
| by Sarah Crawley-Boevey
. Education not regulation Piczo has a Safety at Piczo area on the site, with advice from the COI ...
18 Nov 2008
| by Ben Bold
money in digital, and this is opening doors for us." I-level's clients include the COI, William Hill ...
11 Nov 2008
| by Sarah Crawley-Boevey
clients: COI, Orange UK Value of client spend: 3.1bn What are the benefits of auditing media ...
29 Oct 2008
| by Emma Barnett
-figure sponsorship deal with the COI, on behalf of The Royal Marines, promoting careers across three separate TV...The COI-funded deal will run during November and will feature Royal Marines sponsorship idents around a selection of programming on Virgin 1, Bravo and Setanta Sports. The series of idents aim to create a narrative flow across the ad break by introducing the viewer to a series of "awareness tests ...
23 Oct 2008
| by Tristan O'Carroll
LONDON - COI chief executive Alan Bishop is to leave his post next year to join the Southbank...Former Saatchi Saatchi International chairman Bishop was appointed COI chief executive in November 2002. He will remain at the COI until January to ensure a smooth transition to his yet ...
of COI, its creative and hardworking staff, and the whole government communications community. "I now ...
21 Oct 2008
| by Arif Durrani
LONDON - The COI is on "stand by" to help provide media duties for some of the UK's largest high...planning and buying. Peter Buchanan, deputy chief executive of COI, said: "The COI is committed ...
in question, we stand by to help them if requested. "The COI can provide access to excellent media buying ...