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) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Christmas presents, hit the right note. 3. THE END OF AN ERA FOR THE COI The axe finally fell on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister ... communications costs. A mere 20 COI staff will be moved to the Cabinet Office next year, while the others ...
ads, while Unilever invests 2.6m, just 1.9% of its total media spend. The COI posted the biggest ...
advertisers, 77 boosted their spend, led by Procter Gamble. The FMCG multinational leapfrogged the COI ... in the COI's adspend to 105.4m. Despite this, it remains the UK's sixth-biggest advertiser. BSkyB ...
-heralded 50% cut in COI investment. The FMCG company increased its spend by more than 30%, even as its use ... reliant on such a big advertiser as the COI always put radio in a slightly difficult position, and I think ... among big-spending brands as the COI slides down the table Last year, telecoms companies spent a lot ...
in 2010, following a 47% fall in COI spend . ...
Procter & Gamble is now the UK's biggest spender on advertising, following a 47% fall in COI spend....The COI spent 112m on advertising in 2010, down from 221m in 2009, when it was the UK's biggest ... that only "essential" advertising is run. As a result, the COI is now the fifth-biggest spender ... COI 112 221 -47 Asda 107 95 13 BT 104 72 44 ...
LOVE TYPE Photographer Sean de Sparengo Brand Andy Dymock Entered by Coy! Communications Creative agency Coy! Communications Creative team Mark Denton, Creative Director. Jerry Gallaher, Art ...
for digital. With the Conservatives looking to change COI budgets to focus on effectiveness, the time is right ...
to brands. What's not to like? In the current economic situation, and given COI's plan to pay by results ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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