Helen Edwards: Buy My Face's lesson in brand charm
14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
-year wonder? The pair are coy about their plans. Whatever they decide, though, Moyes and Harper are clearly ...
Click
to remove filters
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
-year wonder? The pair are coy about their plans. Whatever they decide, though, Moyes and Harper are clearly ...
Christmas presents, hit the right note. 3. THE END OF AN ERA FOR THE COI The axe finally fell on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister ... communications costs. A mere 20 COI staff will be moved to the Cabinet Office next year, while the others ...
to launch his own PR agency. Andy Coulson also establishes a media consultancy. - The COI's CEO Mark Lund ...
Manning Gottlieb OMD won the business after a pitch through COI that also involved the DWP roster agencies MEC and PHD. MEC looks after the work for the DWP's Jobcentre Plus initiative, while PHD ... previously handled pensions-related activity for the DWP. The DWP has also worked with other COI roster ...
Price, who left the company last week, is not believed to have another job to go to. He was appointed to the role in December 2009, having joined Aviva in 2005 as director of customer experience for the UK's life business. Previously, Price held marketing roles at Egg, HSBC and the COI. Aviva has ...
to the account in April, following a pitch overseen by the COI. ...
SAS, the Publicis-owned corporate and employee comms agency, has hired Louisa Moreton from the COI...Moreton will work alongside Kevin Keohane, SAS client partner and global head of brand and talent within the broader MSLGroup. She joins from the COI, where she led employee and internal engagement projects for government departments, executive agencies and non-departmental public bodies. She has ...
DLKW Lowe scooped the account after a pitch process that kicked off in January and was overseen by COI. The agency will now handle all of the marketing activity surrounding the Money Advice Service, which officially launched earlier this week. The service will offer free and unbiased telephone, face ...
The COI has put out a 184,000 brief on behalf of London Partners, which the Mayor of London set up on 1 April. The new body will act as a single promotional agency for the capital as a place ... and India. The agency will start work next month and finish in July 2012. The COI is seeking agencies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.