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) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ...
Advertising The COI 's former deputy chief executive, Peter Buchanan , has joined HMDG as a consulting director. ( Campaign ) Iris has hired Bob Udale from Start Judge Gill as global planning director and Lindsay Landy as senior strategist from Philips Consumer Lifestyle division ...
Christmas presents, hit the right note. 3. THE END OF AN ERA FOR THE COI The axe finally fell on the 65-year-old Central Office of Information (COI) this year when Francis Maude, the minister ... communications costs. A mere 20 COI staff will be moved to the Cabinet Office next year, while the others ...
losing its biggest advertiser, COI, last year. ZenithOptimedia has also notably started to include ... cuts in COI spend have effectively taken 15m from the market. The print sector has also suffered ...
of childhood and premature sexualisation of children, was published in June. Former COI chief executive Mark ...
and electronics may receive similar treatment. He is somewhat coy about future-gazing, however. This may ...
Waitrose held talks with Now , founded by the former COI chief executive Mark Lund and Rapier's former creative partner John Townshend, in March. The supermarket previously used MCBD, which recently merged with Dare, to handle its advertising but discussed proposals that the account team from MCBD would ...
and the COI. Online advertising will continue to be handled by Sonic Digital, working together with RWD ...
advertisers, 77 boosted their spend, led by Procter Gamble. The FMCG multinational leapfrogged the COI ... in the COI's adspend to 105.4m. Despite this, it remains the UK's sixth-biggest advertiser. BSkyB ...
-heralded 50% cut in COI investment. The FMCG company increased its spend by more than 30%, even as its use ... reliant on such a big advertiser as the COI always put radio in a slightly difficult position, and I think ... among big-spending brands as the COI slides down the table Last year, telecoms companies spent a lot ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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